Black Sheep Television Ltd. offers a variety of cable networks for advertising, so you can tailor an advertising program to your individual needs. You can choose from news and sports programs, music television, and the best networks and programs on television, to reach your target audience. An exceptional array of scheduling options await you. We can help you develop the schedule that is right for you. We help take the work and confusion out of 'buying' television or cable time for you.
Contact Us: Information request form.
FAQ's
-Why shouldn't I buy advertising time directly from the TV station or cable company?
Television stations and cable companies need to sell 'inventory', often air time on programs or stations which are not selling well. They may lure you with rates that can seem very attractive. If that time slot or station is not 'your market', a cheap slot can be quite costly. For example, midday advertising when most people are at work, on the Home & Garden network might be a real bargain if you sell picnic tables as you would reach a lot of stay at home folks, but may not be a good deal if you sell office supplies.
Black Sheep Television's will 'place you' where your advertising will be the most effective. Not where the most inventory is available.
-Can't I get cheaper rates if I avoid the 'middle man'?
The rates you pay are exactly the same or cheaper than what you would pay if you would went directly to the TV station or cable company. They pay us. Not you. It's just like if you went to a travel agency. You don't pay them for booking your trip, the airline and hotels pay the agency.
-Isn't TV advertising extremely expensive?
If you can afford print advertising, you'll have no problem with TV. The advertising industry recommends as a rule-of-thumb that you place 1/3 of your advertising budget in tv. Or for every $2.00 you spend in print, you should have $1.00 in tv. Often by re-allocating part of your print budget to television, you can be on tv without greatly increasing your overall advertising budget .
-How can my small business afford TV?
Even one-location-only retail businesses can afford to advertise on major stations and networks (FOX News, CNN, A&E, Lifetime, MSNBC, Nick, etc...). The cable companies which carry these networks, can put your commercial on most networks, so that they will air in your area only. Cable companies operate like Pennysavers, where advertising placement can even be restricted to specific townships. So if you need only need to reach a small area, the cost of airing one commercial could be as low as $5.00 to $20.00!
It's not uncommon for a localized effective advertising campaign to start around $300.00-$500.00/week, depending on your area.
-Are there any other fees or charges?
Only $75 to cover our administrative expenses, shipping of your commercial, telephone etc...
-I would like to buy the time myself, but I would like some advice, can you help?
Our intial consultation is free. After that if you need more help our consulting rate is $75/hr. One hour minimum.
We gladly accept MC, Visa, AMEX.
We want your advertising to be effective. We work with you to maximize your advertising budget.
Contact Us: advertising@blacksheeptelevision.com
Sincerely,
Jacques Ditte and Jan Hanna
Senior Partners
Black Sheep Television, Ltd.
631-288-5477